Channel Pro Network featured Baxter as one of several tech industry leaders addressing how MSPs can overcome AI hesitation and turn emerging technology into competitive advantage. The comprehensive piece explores the shift from technical implementation to strategic business consulting, where MSPs evolve into “chief workflow officers” guiding clients through AI adoption with intention rather than impulse.
Baxter’s insights emphasize the MSP’s role as strategic advisor, recommending continuous market education to understand industry innovations and client pain points before implementing AI solutions. With perspectives from leaders at Pax8, N-able, Acronis, Cynomi, and others, the article provides a practical framework for MSPs looking to position themselves as trusted advisors in the AI transformation while maintaining security-first approaches and leveraging vendor partnerships for implementation guidance.
