How MSPs Build Consistent Pipeline Without Cold Calling

Turn one webinar into a repeatable system that generates real sales conversions

Most MSPs don’t have a lead problem, they have a consistency problem.

One month feels busy. The next feels quiet. And when things slow down, the default answer is usually something you don’t want to do: more cold outreach, more follow-ups, more pressure to sell.

Webinars can work, but only if they’re done the right way.

When done well, a webinar doesn’t feel like marketing. It feels like a conversation. Prospects show up already understanding what you do, why it matters, and whether you’re the right fit, before you ever talk to them one-on-one.

In this session, Scott Millar from IT Rockstars and Steve Taylor from Alternative Payments walk through a simple, repeatable way MSPs are using webinars to create a steady pipeline without cold calling or complicated campaigns.

Scott has helped over 500 MSPs use webinars as part of their growth strategy since 2016. Steve brings the perspective of a former MSP owner who knows what it’s like to grow a business while juggling client work, team management, and everything else that pulls at your time.

Bonus: Everyone who registers will receive the MSP Webinar Checklist (FREE) —a simple, step-by-step guide to planning, promoting, and running your own webinars with confidence.

Key Learnings

• Choose webinar topics that attract the right prospects
• Promote webinars without turning marketing into a full-time job
• Run sessions that feel helpful and natural,  not salesy
• Follow up in a way that leads to real conversations, not awkward pitches