AlleyWatch: Baxter Lanius on Tackling B2B Payment Bottlenecks and Building for a $15T Market

In this founder interview, AlleyWatch speaks with Alternative Payments CEO Baxter Lanius about why the B2B payments space—particularly in service-heavy sectors like managed services and blue-collar industries—has been left behind by fintech innovation. Lanius outlines the company’s product vision, go-to-market strategy, and the specific operational pain points that inspired the platform’s creation.

The conversation touches on everything from the inefficiencies of paper invoicing to how embedded financing tools like BNPL can unlock growth for MSPs. Lanius also shares candid reflections on fundraising in a volatile market, scaling a lean team, and the value of solving unsexy—but deeply persistent—business problems.

Read the full interview on AlleyWatch →