Many MSPs assume clients want deep dives into reports and performance metrics. But the truth is, what clients really want is confidence—the sense that their MSP understands their goals and is helping them move forward. The most successful MSPs have learned that simplicity and strategy beat detail overload every time.
In this live session, Brian will share how to turn your QBRs into meaningful, forward-looking conversations that command attention. You’ll learn how to simplify what you show, elevate what you say, and use the meeting to chart real business impact.
When MSPs adopt this approach, they stop being vendors and start being trusted advisors. The payoff? Renewed engagement, faster decision-making, and a client relationship built on clarity and confidence.
Key Learnings
- Make QBRs outcome-first, move SLA/ops data to pre-reads and focus the live session on roadmap, risk, and decisions.
- Show fewer, better KPIs, translate metrics into plain-language business impact clients care about.
- Turn meetings into strategy, use open questions to surface priorities and create two-way dialogue.
- Involve the right stakeholders, bring decision-makers on both sides to raise the level of the conversation.
- Tighten follow-through, assign owners and dates; begin the next QBR by closing the loop.
