MSPs don’t have a technology problem—they have a language problem. Business leaders think in outcomes while technologists speak in systems. Jody Jankovsky (Blackline IT) reveals his Technology Intelligence (TQ) framework for transforming “server crashed” into “$12K/hour downtime cost” conversations that position you as strategic advisor, not break-fix responder.
Key takeaways: Tech-to-business translation, executive language fluency, radical transparency methods, and strategic advisor positioning.
