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Think You're Selling Cybersecurity? Think Again

What every MSP is missing in their stack

You might think your security stack is enough. Your client thinks so too. But if the tools aren’t connected, the data isn’t unified, and nobody is checking the alerts, your clients are more exposed than they realize.

Steve Taylor and Brian Stoner team up to help MSPs rethink their approach to cybersecurity delivery. Instead of layering on AI and automation prematurely, they’ll show you where to begin—with the foundational monitoring, integration, and accountability your clients expect.

This isn’t about pushing platforms. It’s about creating a service your clients can actually count on.

Key Learnings

  • Close the assumption gap. Learn why clients think they’re protected and how to fix it.
  • Connect and validate your stack. Stop relying on disconnected tools that don’t share data.
  • Focus on what matters. Identify which parts of your security offering actually deliver value.
  • Earn trust with visibility. Show clients how you’re protecting them in ways they can understand.
  • Upgrade your baseline. Stop selling security like it’s 2015 and build a modern foundation.stop selling security like it’s 2015 and build a modern foundation.

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