What if you’re competing on price because prospects don’t see what makes you different
Here’s the brutal truth: prospects default to price when they can’t see a difference between you and every other IT company in town.
But MSPs who become known experts in one specific industry significantly reduce price pressure. They command 30-40% higher rates because prospects see them as THE expert, not just another option. When you deeply understand your client’s world better than they do, price becomes less central to the conversation.
Nate Freedman built his agency from freelancing on Upwork to making the Inc. 5000 list using this exact approach. He’s helped MSPs transform their businesses by becoming recognized experts in their space. One client now generates $500 per qualified appointment. Others stopped justifying rates against local competitors completely. The system works because expertise creates value that nobody can compete with on price.
Join this session to learn the roadmap Nate uses to help MSPs stand out and escape commodity pricing.
Key Learnings
- How to find every publication and podcast in your target industry in under 2 hours
- The content framework that turns readers into qualified leads asking to work with you
- Why most MSPs fail when trying to become known experts and how to avoid it
- The exact email approach that landed guest spots on 7 major industry publications
- How to position small starter projects that lower risk for prospects and convert better than full MSP proposals
