The analogies that move security conversations from hesitation to yes
Jesse Moldovan has heard the same story from MSP partners more times than he can count: they know their security stack, they walk clients through it clearly, and clients defer. He’s also seen what changes that outcome.
The MSPs closing security deals consistently have learned to translate the technology, not just explain it. Once a non-technical business owner can picture what they’re buying, the conversation goes somewhere. Jesse has spent years working inside the MSP channel and now works with MSP partners at Timus Networks on security conversations every day. He knows which analogies make zero trust, continuous verification, and secure access click for clients who’ve never heard any of those terms.
In this session, he walks through the specific language that works for each. Register for March 25 and walk away ready to test a new approach in your very next security conversation.
Key Learnings
- How to spot the moment a security conversation is losing a client
- The analogy that makes zero trust click for clients who’ve never heard the term
- How to explain continuous verification without losing a business owner in the first sentence
- What the MSPs closing more security deals do differently in client conversations
- How to build go-to analogies for the three security concepts clients push back on most
