Turn one webinar into a repeatable system that generates real sales conversions
Most MSPs don’t have a lead problem, they have a consistency problem.
One month feels busy. The next feels quiet. And when things slow down, the default answer is usually something you don’t want to do: more cold outreach, more follow-ups, more pressure to sell.
Webinars can work, but only if they’re done the right way.
When done well, a webinar doesn’t feel like marketing. It feels like a conversation. Prospects show up already understanding what you do, why it matters, and whether you’re the right fit, before you ever talk to them one-on-one.
In this session, Scott Millar from IT Rockstars and Steve Taylor from Alternative Payments walk through a simple, repeatable way MSPs are using webinars to create a steady pipeline without cold calling or complicated campaigns.
Scott has helped over 500 MSPs use webinars as part of their growth strategy since 2016. Steve brings the perspective of a former MSP owner who knows what it’s like to grow a business while juggling client work, team management, and everything else that pulls at your time.
Bonus: Everyone who registers will receive the MSP Webinar Checklist (FREE) —a simple, step-by-step guide to planning, promoting, and running your own webinars with confidence.
Key Learnings
- Choose webinar topics that attract the right prospects
- Promote webinars without turning marketing into a full-time job
- Run sessions that feel helpful and natural, not salesy
- Follow up in a way that leads to real conversations, not awkward pitches
