Know Your Freedom Number, Build Buyer-Ready Operations, and Choose the Right Timeline
Most MSP owners assume they’ll sell someday.
Three years from now. Five years from now.
But without a clear target, a realistic valuation goal, or a true understanding of what buyers actually reward, that vague “someday” often turns into a missed opportunity.
In this session, you’ll gain clarity on what your MSP needs to look like to command a premium in today’s market. You’ll define your personal freedom number, understand how it compares to what your business may actually be worth, and map a realistic timeline to bridge the gap—whether that’s 18 months or several years.
Hartland Ross, who has brokered hundreds of IT services transactions since 2005, joins Steve Taylor to break the process down step by step. Together, they’ll explain what buyers are paying top dollar for right now, how to build a business that can thrive without your day-to-day involvement, and how to make smart decisions today that preserve your future options.
You’ll learn:
- The signals that indicate when market timing is working in your favor
- The difference between your business’s market value and your personal freedom number and why confusing the two can derail an exit
- What today’s buyers pay premiums for, and how to build those qualities into your MSP starting now
- The management structure that increases transferability and reduces buyer risk
- How to create a realistic exit timeline, whether you’re planning two years out or ten
