Learn to translate complex risks into language clients trust and act on
Most security conversations start with good intentions but quickly drift into terms and ideas clients don’t fully understand. When clients feel lost, they hesitate, delay, or fall back on old habits. Even when the risk is real.
This session gives you a clearer way to guide clients from uncertainty to confidence. You’ll learn how to show what’s changing, why it matters to them, and how you’ll make the process simple and manageable.
David Rihak will walk you through a steady, repeatable flow you can use in any conversation about cyber risk. You’ll leave with practical examples, phrasing, and a structure that helps clients feel supported, informed, and ready to take action.
Key Learnings
- Talk about cyber risk in plain language, learn how to drop fear and jargon and use words clients understand.
- Explain why threats exist in simple terms, show clients why the tools they use are not secure by default and what that really means.
- Make security feel like help not hassle, frame protections as ways to keep people working smoothly and safely instead of slowing them down.
- Use everyday examples clients relate to, practice using stories from real work life so people can see risk and the fix in their own world.
- Follow a clear structure for every conversation, use a simple pattern of what is changing, why it matters, and how you make it easy so clients say yes more often.
